Well, the answer to the question depends on the content and who the "other people" are! So today's riddle was sparked by an interview my girl, The Cubicle Chick, sent me highlighting Michael Stelzner on Blogcast FM entitled "How Social Media Examiner Made $1.7 Million in Its First Year of Business." Note: If you haven't heard who Mike Stelzner is, he's the Founder & CEO of Social Media Examiner, the world’s largest online social media magazine, a site I frequent often and has some awesome resources so check it out! Back to the question at hand...throughout the interview, Mike kept mentioning a very important equation he's entitled the Elevation Principle Formula: Content + Other People - Marketing = Growth (Here’s the official elevation principle formula: GC+ OP - MM = G.  Spelled out, the formula reads: ‘‘Great Content’’ plus ‘‘Other People’’ minus ‘‘Marketing Messages’’ equals ‘‘Growth’’)