Well, the answer to the question depends on the content and who the "other people" are!
So today's riddle was sparked by an interview my girl, The Cubicle Chick, sent me highlighting Michael Stelzner on Blogcast FM entitled "How Social Media Examiner Made $1.7 Million in Its First Year of Business."
Note: If you haven't heard who Mike Stelzner is, he's the Founder & CEO of Social Media Examiner, the world’s largest online social media magazine, a site I frequent often and has some awesome resources so check it out!
Back to the question at hand...throughout the interview, Mike kept mentioning a very important equation he's entitled the Elevation Principle Formula:
Content + Other People - Marketing = Growth
(Here’s the official elevation principle formula: GC+ OP - MM = G. Spelled out, the formula reads: ‘‘Great Content’’ plus ‘‘Other People’’ minus ‘‘Marketing Messages’’ equals ‘‘Growth’’)
Content Management
Content Plus Other People Minus Marketing Equals What?
How to Cloak Your Links Using cPanel Redirects
While I was at NAMS6, a Niche Affiliate Marketing Systems Workshop, I learned that one of the best ways to cloak your links, especially your affiliate links, is to use the cPanel Redirects function in your hosting administration area (hosting must use cPanel, like Hostgator and Bluehost). This little tip was suggested by Bob The Teacher as he says it's safer to use than third party programs that may be here one day and gone the next, consequently, causing you to lose all of your links!
First, What's a Redirect?
A Redirect is a feature that allows you to send visitors who try to access one URL to another URL. These redirects can be temporary or permanent redirects (most used and recommended).
Why Cloak Affiliate Links Using Redirects?
Well, it looks so much cleaner. ...
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Can You Really Give Away Too Much Content?
It’s an information age-old dilemma for many online business owners, particularly when they are extremely passionate in their subject area. We just love to give, give, give…but sometimes forget to create and sell products and services too.
Some people say you should give away your best stuff for free. Others say, hold onto the best stuff and sell it. Then others say you can’t give away too much for free, while others say it’s simply not true.
So who’s right?
In the end, we can’t expect others to tell us what our time, expertise, or skills are worth if we don’t first define it ourselves.
What Do You Say?
What has your experience been? Share your thoughts with us by leaving a comment below.
Don't forget to share with your network to get more opinions on the topic back on the blog!
Three Important Keys to Writing Engaging Website Content
Many of my clients ask me how to write engaging website content. My only response is simply 1) Understand your readers and 2) Keep it real.
It can't get any simpler than that. But we all know that simple and easy are two TOTALLY different things!
Though I love to write, I'm not a content writer so I don't write content for others' websites. I leave that part to the Pros!
So if you're struggling with your website content, it's always best to hire a professional to do so. If necessary, leave room in your budget just for this purpose. Interview content writers, check their work, and you should end up with polished, professional content. I often explain that having a great looking website but crappy content defeats the purpose of having an online presence. You don't perform your own surgery, do you? Of course ...
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Our New CMS Solution!
Finally, an easy to use, highly robust, content management system for large and small businesses alike. No, you don't have to know HTML and as long as you can point and click, you will love this system - XD Web CMS.
If you're someone who likes to do-it-yourself, this is for you. In doing so, you leave the hassles of the development alone, and focus on what you do best - manage your business and increase productivity.
However, if you'd like us to work with you in creating your site, let us know and we'll deal with making it pretty - after all, it's what we do
Check out our new CMS Solution and its features, monthly plans and then don't hesitate to contact us. Better yet, go ahead and try ...
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November 2, 2011 





