Your business website is your online store front, glorified business card, and some even say "the window to your business's soul." Its image and functionality determines whether visitors stick around or click away and go elsewhere. I've seen too many people more concerned with how their website looks and don’t take into account their audience and usability.
Certainly, your site has to serve the purpose of conveying relevant information to its audience. However, if its cluttered, unusable, slow, or otherwise, you can kiss visitors goodbye.
So here are 10 tips to help make your business website user friendly to keep visitors coming back for more!
1. Avoid T.M.I.-itis (Too Much Information)
I know first hand how tempting it is to “fill out” your website with a lot of "cool" things. However, filling your website with unnecessary content just makes it look weighty and only gives ...
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