If you are a blogger, internet marketer, or website owner, I’m sure you have interest in knowing where you stand in Google. I remember when I first started understanding how to use keywords for my website, I would search for my website using that keyword and ultimately show up on page one of Google. Great, right?! Wrong!
It showed up on the first page because Google sometimes customizes your search results based on your past search activity. This usually includes searches you’ve previously done and the results you’ve clicked on. Well, of course since I was constantly doing searches to see where I fit in from the search results and always visiting my own site, it was listed on the first page.
What all of this means is if you have previously visited a website, there is a possibility that your browser has been stamped with a 180 day cookie that will highlight any related keywords pertaining to that site.
The end result is the site you visited may appear higher in the search results the next time you look for something related. While this may not be a problem for some, seeing the search engine result pages “how they are” and not “how they are skewed from personalized search” is a preference.
So how do you see what your “real” results are?
Turn off search history personalization
Google does have an official way to disable the feature (I am listing it first because it’s official, NOT because it’s the easiest way to do it).
Disable Google Personalization: One-Time (Browser Independent)
This is the one I use most often as I like the personalization feature by Google and don’t want to turn it off completely. So in this case, what you need to do is manually modify the search query URL path. To do so, just add this parameter to the end of the search query in the address bar:
The “&pws=0″ parameter removes the search personalization. Voila! Now you can see where your site really stands with a certain search/keyword.
Do you know of another method that wasn’t covered here? Please share your feedback in the comments section below.