Surface level keywords are teeming with competition. In order to compete online, finding little known keywords with good traffic is a crucial skill. It’s not a no brainer, but it’s not rocket science either; and you can bet that learning this skill will eventually pay off!
Here is a brainstorming technique to find little known keywords.
A great way to find little known keywords is through “sideways” thinking. In other words, “what else might this type of person type in?”
Many people take the lazy route of only typing in their top level keyword and researching more keywords based on those results. Unfortunately, everyone’s doing that, resulting in a lot of competition.
If you go one step beyond, it’ll very likely pay off for you.
Put yourself in the shoes of your customer. If you’re selling an eBook on teaching men how to get a girlfriend, your most basic keyword might be “how to get a girlfriend.”
But what else might you try to rank for? These are just a few as an example …
“Where to meet girls”
“Get a Date”
So on and so forth. Now that was pretty basic but still it works. This applies no matter what industry you’re in. There are so many potential keywords that don’t have your base keyword in it. You’d be missing out on so much traffic if you just used keyword tools and a couple base keywords to do your research.
Also, think about going for more long-tail keywords. Long-tail keyword phrases are those that include three or more terms, especially when trying to obtain traffic locally.
Another example of thinking sideways using long-tail keywords along with a local modifier is this: If you’re a dentist in My Hometown, XX, you might want to think of other keywords outside of the usual “dentist my hometown, xx” etc. and maybe add the following:
“braces for kids hometown, xx”
“whiten my teeth hometown, xx”
“fix teeth overbite crossbite hometown, xx” (I’ve known people to type this!)
Utilize these low competition little known keywords to boost your traffic and your business to where you want it to be.
The more you’re trying to do what everyone else is doing, the harder it will be for you to succeed. The more you think outside the box and do what everyone else doesn’t know how to or isn’t willing to do, the more success you’ll have!
My friend, Stella Anokam, wrote a very detailed post entitled, “Understanding Keyword Research For Beginner Bloggers: The Foundation For Effective Search Engine Optimization (SEO),” and this is a MUST read for beginner and seasoned bloggers alike. It’s the first post in a series she’s creating and I highly recommend you check it out!
Do you think outside the box when it comes to keywords? How do you brainstorm non-popular, low to moderate competition keywords when creating your content?