It can’t get any simpler than that. But we all know that simple and easy are two TOTALLY different things!
Though I love to write, I’m not a content writer so I don’t write content for others’ websites. I leave that part to the Pros!
So if you’re struggling with your website content, it’s always best to hire a professional to do so. If necessary, leave room in your budget just for this purpose. Interview content writers, check their work, and you should end up with polished, professional content. I often explain that having a great looking website but crappy content defeats the purpose of having an online presence. You don’t perform your own surgery, do you? Of course not. You go to a surgeon! Okay, I digress… : – )
In any case, you should understand the three important keys to writing engaging website content, regardless if you hire someone else to do it or you do it yourself.
Every page on your website should have a purpose. Go through each of your pages and think about the particular action you want your visitors to take. Is it to sign up for your newsletter, click to another page, simply inform, buy something, contact you?
Whatever it is, be sure to clearly tell your visitor what their next step should be. I’ve learned that if you want people to do something, you have to just tell them!
2) Understand Your Readers
Who are your readers? What do they want from you? What are they seeking on your website? They obviously are looking for information, looking to be entertained, looking for help, or something similar.
Therefore, when you understand this concept, you will be among the 10% (yes, I just made that statistic up but I’m sure it’s a really low number!) of website owners who will succeed in writing very effective, persuasive, and engaging website content.
Another tip in understanding your readers is to write like you’re talking to ONE reader. I find that I’m more engaged when the author is speaking directly to me using words such as “you” and “yours.” In addition, establish rapport with your readers by showing them you understand their concerns. Let them know how and why you have the means to help them.
3) Keep It Real!
Whatever you do, always, always, always write (or have your content written) in your voice or your flavor. If you hire someone to write your content, they should be able to understand who you are as a person (personality, character, humor level, etc.) in order to write on your behalf. Your readers need to know you’re legitimate and trust me when I say that your visitors are some smart cookies and are usually good at detecting fakeness!
Be honest at all times with your implications as well. Display the true cost of products and services if you list pricing. Tell people they’ll be added to your newsletter if they sign up for a free resource. Appeal to your visitors’ intelligence and true needs. Otherwise, your reputation will go down the drain faster than rap stars go to jail! LOL
In the End
Following these three important keys to writing engaging website content will ultimately result in a successful website. Remember that you best serve your own interests by serving your readers’ interests. Eventually, the results you see will be incredible!
What else do you do to create engaging website content? Share your thoughts in the comments below and don’t forget to share with your network!