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ONLINE MARKETING PROCESS

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5 ONLINE MARKETING PROCESS STEPS FOR MORE LEADS & SALES

1. STRATEGY

Target group definition by Buyer Personas (target group representatives, target group description), keyword research, questions and other important topics such as .B. the content marketing plan

 

2. POSITIONING

Design, planning and implementation of the necessary landing pages with all relevant sales-promoting information: texts, videos, images, infographics, call-to-actions, etc.

 

3. ONLINE MARKETING

The offer must be marketed digitally comprehensively: SEO, Google Ads, Content Marketing via Blog, Online PR, Affiliate, Newsletter Marketing, Facebook Ads, etc.

 

4. TRACKING & ANALYSIS

Conversion tracking and visitor tracking must be integrated on all user paths in order to measure and regularly optimize the ongoing marketing process

 

5. RETARGETING

Relevant visitors who have not been converted must be motivated to convert (lead or purchase) with tailor-made retargeting measures

 

The customer goes through various phases on his journey through the web, the customer journey: attention, interest, desire, action. Some customers just want to find out more, while others already have a clear intention to buy. First of all, one should focus mainly on those visitors who have already been decided. Undecideds can be motivated to buy through retargeting measures. Visitors come into contact with companies and their offers through different points of contact.

Regardless of whether users enter via social media, landing pages, website, blog, shops, PR, advertising, links or organically via Google, they must be channeled accordingly. In the spirit of data-driven, cross-channel and integrated online marketing, relevant data (Analytics, Search Console) should be used to continuously optimize the sales rate (conversion rate). In particular, the above 5 process steps along all digital media are necessary.

 

ONLINE CUSTOMERS WIN

If you want to attract customers
online, you should focus on the following online marketing channels:

Google: SEO,
Google-Ads, Google-Shopping Social Media: Facebook, Instagram, Youtube,
Pinterest, Linkedin, Xing Email: Newsletter Marketing, Email
Marketing Online PR:
Newsportals, Online Press Releases & Blog Marketing Marketplaces & Affiliate: Amazon, Ebay & awin.com

 

RESULT

Whether you’re talking about Growth Marketing, Growth Hacking, Online Marketing, Content Marketing, Performance Marketing, Digital Marketing, SEO, SEA, SEM or Inbound Marketing…

In principle, there is only as much digital marketing or online marketing as there are suitable online channels for it. You must not let the different terms of hype drive you crazy. You simply have to pick up the online customer where they are. The five online marketing process steps described provide the necessary framework for this.

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