WHAT IS WEB DESIGN AND WHAT SHOULD I KNOW ABOUT IT?
WEB DESIGNING = PLAN, DESIGN AND IMPLEMENT WEBSITES PROFESSIONALLY
The creation of a professional website includes the conception, planning, structure of the website, navigation, the appealing graphical layout, colors, fonts, images, etc. All this is combined in the web design to create a website that meets the requirements and ideas and can achieve the planned goals. The design is usually based on the specifications (CI/CD) of the company. This is also referred to as a corporate website or corporate web design.
The web design agency or a web designer can help you to plan and implement your website professionally in all steps. It decides the strategy, experience and technology in the different areas for the success or failure of a website.
The most important areas are consulting, web design and online marketing. Professionally implemented and planned across the board, this will help your project to succeed and will satisfy your users.
THE WEB DESIGN FOR THE USER (USER-FRIENDLINESS)
The web design is designed to attract the attention of potential customers. Logical thinking and organized planning are essential to implement an emotional design with all other important elements. These include the structure, sitemap, navigation, call to action, landing pages, tracking options, search engine optimization, expandability, load time optimization (page speed), logical links, thematic structure (silo, clustering), planning of the online marketing strategy, easy management of content, mobile first, accessibility, automation, maintenance and security updates, legal information,…
The web design combines all themes and thus creates the basis to meet the expectations of a visitor and to guarantee the success of a website.
THE GOAL OF PROFESSIONAL WEBSITE DESIGN
WITH GOOD WEBSITE DESIGN, LESS IS ALMOST ALWAYS MORE
Big names like Google, Apple etc, teach it… less is almost always more. A common mistake is to fill websites with too much (wrong) information without a clear address or a goal… as a result, the user cannot concentrate on the central message and is distracted. In communication, one must emphasize the essential, communicate cleanly and clearly:
Simple and comprehensible content help the visitor and search engines to recognize the core message or should immediately catch the eye. When designing your website, you don’t have to satisfy your ego but your users. Your product or services you should skillfully highlight because they need to impress and convince.
CREATIVE, EMOTIONAL WEB DESIGN
Never create a website that describes only the company, products or services you want to market. The creation of professional websites aims to build up the content on the basis of user intentions or user interests. The visitor can see that you know much more about a topic or product than your competitors. By informing the visitor about the dynamics of services or, for example, how to make a product, you psychologically transmit an important message: trust – you know how to do it, they could help me, this product is right for me, I can rely on the company, the company is there for me when I need help,….
Every week, thousands of people bring new websites online, and every day fresh new forms of presentation are created. Keep in mind that once these pages are completed and online, 90% of these sites will no longer be updated or expanded. If you want to keep your site in the top 10 rankings in search engines, update it with constantly new and valuable information to impress, help and build and maintain trust. Follow the trends (content marketing, video, etc.) and you will see that your website thrives and achieves your goals.
PROFESSIONAL WEB DESIGN
Competence in the creation of professional websites influences the results!
Web design professionals help you to implement a professional web presence.
In summary, the creation of a website and the web design itself is very complex (read more about web design facts and basics), but it will be worthwhile, not only economically, but especially if they increase the awareness of your brand with it. Today, the image is everything, but it is just as important to meet in the heart and emotionally address the visitor… this can only be done through a special, thoughtful and complete web experience & web design.